“Petzl Route Setter Experience:
Feel the difference”

The goal was to create an interactive, educational space to introduce the climbing industry to the concept of professional work-at-height gear. For the graphics, I designed an elevated version of a children’s discovery museum. We used climbing bolts to hang the graphics and to provide more dimension within the space. We maintained a mix of educational materials, images, and products to keep visitors interested and moving throughout the booth.

In addition to the booth design, I also drove the creative strategy and execution for the photography used throughout the trade show booth.